When it comes to industries such as this, it can be easy to just do a standard corporate video and talk about the products and services. Fortunately that's not our style. Instead we decided to focus on the 'why', their local community.
Visually we also didn't want to go down the same old corporate path previously tread. While following around "Pump Service Industries" for the day, we tried to frame each everyday task in an interesting way. Add the crop bars in post and it gave the video a more cinematic feel than what we should have been allowed.