The "Influtta" Promotional Video was our biggest project to date at the time. From its conception we new it had to be something grander than the average video. It had to tell a story, evoke emotion and be visually cinematic.
The "Influtta" brand is all about motivation, inspiration and feeling good. The story had to follow these same themes and leave the audience understanding the power words can have.
Filmed on a Blackmagic Cinema Camera, we wanted the visuals to draw the audience into the story. The final look was to emulate the film style of old, giving it a romanticised, dream like quality.