With Breakaway Inc, it was all about why they do it, not what they do. They care for people with disabilities and wanted to take the audience inside the lives of the families that Breakaway helps each and every day. The promotional video we produced not only goes into the daily life of the people in Breakaways care but how it has affected the parents as well, making for an eye opening, heart warming and emotional video.
We also produced a string of social media clips, with short interviews and outtakes from the promotional video. These served as an extra little insight and kept up Breakaways video engagement online.